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Buick is currently the oldest American automobile manufacturer, and among the oldest automobile brands in the world. It originated as the Buick Auto-Vim and Power Company in 1899, an independent internal combustion engine and motor-car manufacturer, and was later incorporated as the Buick Motor Company on May 19, 1903, by Scottish born David Dunbar Buick in Detroit, Michigan. Later that year, the struggling company was taken over by James H. Whiting (1842–1919) [1], who moved it to his hometown of Flint, Michigan, and brought in William C. Durant in 1904 to manage his new acquisition. Buick sold his stock for a small sum upon departure, and died in modest circumstances twenty-five years later.

Between 1899 and 1902 two prototype vehicles were built[2] in Detroit, Michigan by Walter Lorenzo Marr. Some documentation exists of the 1901 or 1902 prototype with tiller steering[3] similar to the Oldsmobile Curved Dash.

One of the eye catching displays over at GM is the Buick Regal GS. The Regal is basically the European Opel/Vauxhall Insignia rebadged as a Buick for the US and Chinese market (Buick is a highly regarded marque in China). This GS showcar features a potent performance package – 255 bhp/400 Nm 2.0-litre Ecotec turbo engine with power going to all wheels via a six-speed manual gearbox and electronic LSD.

Acceleration from nought to 60 mph (96 km/h) is “less than six seconds”. The Vauxhall Insignia VXR, which has a 320 bhp 2.8-litre Ecotec V6 turbo does the same sprint in 5.8 seconds. The Regal GS features a lowered body and aggresive styling that mimics the VXR, except that it wears Buick’s signature “waterfall grille”. The show car wears 20-inch wheels.

That front HiPerStrut suspension helps reduce torque steer and maintain negative camber during cornering, improving grip and feel while isolating undesirable feedback. The GS features Brembo brakes with cross-drilled rotors, four-piston aluminum calipers and uprated pads. Interactive Drive Control System (IDCS) chassis technology allows the selection of three modes – normal, sport and GS – that change suspension settings, throttle response and steering sensitivity.

Inside, the Regal GS features a full black interior, sport shifter, a suede-covered, flat-bottom steering wheel and Recaro seats with four-way lumbar support and cushion extensions.

2011 Buick Regal Sport SedanArmed with turbocharged horsepower the 2011 Buick Regal, a driver-selectable suspension system and a firm, European-tuned chassis, it delivers a driving experience that rivals the best import sport sedans in the segment."The 2011 Buick Regal is like nothing you've ever experienced from this brand," said Susan Docherty, general manager of Buick GMC. "The Buick Regal is

Buick Business ConceptThe Buick Business Concept, a new concept vehicle designed to showcase Buick’s future vision of “business class on the road,” made its global debut at Auto Shanghai 2009.The multi-purpose vehicle (MPV) was developed in China by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry

Buick LaCrosse CXS in quicksilver metallic LaCrosse CXS with articulating headlamps CXS with 19" painted, machined alloy wheels Buick CXL in quicksilver Buick signature waterfall grille

The Buick LaCrosse is a mid-size sedan produced by General Motors and sold under the Buick brand. The LaCrosse, only available as a four-door sedan, replaced the Buick Century and Regal in North America beginning in the 2005 model year.

Arriving as a 2010 model, the new Buick Lacrosse is built upon the mid-size Epsilon II platform, which is also the basis for the Opel Insignia and the 2010 Saab 9-5. The design was based on 2008 Buick Invicta concept, and replaces both the Chinese and North American models. Buick states that the new LaCrosse will be "America's Lexus fighter".

The vehicle was unveiled at the 2009 NAIAS, and at the 2009 Montreal International Auto Show as the Buick Allure. The Chinese version was shown at Auto Shanghai in April 2009.

Production of North American models was moved from Oshawa to the Fairfax Assembly plant in Kansas City, Kansas. Delivery of 2010 year models were delayed a few weeks due to quality concerns.

Soon after production had begun, General Motors Canada renamed the Allure to LaCrosse, to correspond with the car's global marketing. GM Canada has offered existing Allure owners the option to change nameplates to LaCrosse.

The 2010 Lacrosse will be sold in Mexico starting in October, as the Buick brand returns to the country after 13 years of absence.

Buick History
Buick originated as an independent motor car manufacturer, the 'Buick Motor Company, incorporated on May 19, 1903 by Scottish-American David Dunbar Buick (who invented the overhead valve engine on which the company's success was based), Detroit , Michigan. Later that year, the struggling company was purchased by James H. Whiting (1842-1919), who moved it to his hometown of Flint, Michigan, and brought in William C. Durant in 1904 to manage its new acquisition. Buick sold his stock for a small sum upon departure, and died in modest circumstances twenty-five years later.
Durant after the acquisition of Buick soon became the largest car maker in America. Using the profits from this, Durant embarked on a series of corporate acquisitions, calling the new mega-corporation General Motors.
At first, manufacturers understand that General Motors competed against each other, that soon ended with Durant. He wanted to be a General Motors division to target one class of each purchaser, and in his new scheme Buick was near the top, only one was the Cadillac brand had more prestige.
In 1911, Buick introduced its first closed-body car,  four years ahead of Ford.  In 1929, Buick Motor Division launched the Marquette sister brand, designed to bridge the price gap between Buick and Oldsmobile, however , Marquette was discontinued in 1930.
Today Buick retains that position in the GM lineup. The target of the Buick was a client who wanted a comfortable car, but possibly not quite rich enough to afford a Cadillac or not desiring the ostentation of one, and I wanted a car on the market definitely above the norm. Buick is one of the oldest brands in the world, as the Mercedes-Benz, Renault, Peugeot, Cadillac, Daimler and the discontinued Oldsmobile.
Speculation  existed, however, as to whether GM will eliminate the Buick brand to cut costs. This followed the temporary suspension of GM's planned Zeta project to develop new rear wheel drive cars fitting the Buick market niche . GM also has started consolidating of Buick, Pontiac and GMC trucks into a single dealer franchises, which makes it simple to eliminate the Buick brand without leaving dealers devoid of product. However, with the development of the Zeta platform still ongoing (including the development of the 2006 VE Commodore and Chevrolet Camaro), it may be likely that Buick will survive still.
Buick began consolidating its lineup in 2005, replacing the Century and Regal with the LaCrosse (known as the Buick Allure in Canada), and the LeSabre and Park Avenue with the Lucerne in 2006. Both of its SUVs, the Rendezvous and Rainier were discontinued in 2007 to make way for the new 2008 Enclave, while the slow-selling Terraza minivan also was abandoned in 2008. That leaves the marque with just three models in the United States. There have been rumors about Edmund'seMotor Trend Buick will have a roadster sedan in 2010, which could mean that the marque survive beyond May 2009.
There is speculation that future Buick models will have interior and exterior designs with an increasing influence of China Buick. This is due to the overwhelming success of the Buick and a high reputation in China. Motor Authority has also written that it will introduce the Buick Excelle Buick in the United States in 2008.