Car Sight

Munich. The red dot awards have once again recognised the high standards of BMW Group Design in 2011. This year BMW sees a trio of models honoured at the internationally renowned awards: the BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3. Indeed, the new BMW 5 Series Touring secured the special “red dot: best of the best” prize for top design quality in the “Automobiles, transport and caravans” category.
2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures


2010 BMW 5-Series Pictures




The new BMW 6 Series Convertible was awarded the red dot for outstanding design, and the international panel of experts presiding over the red dot awards 2011 selected the BMW X3 for an honourable mention. The presentation ceremony will take place on 4 July 2011 at the Award Gala in the Aalto Theatre in Essen, with more than 1,200 guests from around the world attending the festivities. The red dot award is among the world’s leading honours for product design. It was first conferred in 1955 and recognises outstanding design achievements in a wide range of categories covering not only cars, architecture, household and consumer electronics, but also fashion, life sciences and medicine. When judging the submitted products, the jury of international design experts based their appraisals on a variety of criteria ranging from degree of innovation to functionality, all the way to the product’s environmental credentials.
The ultimate seal of quality conferred in the red dot awards – the “best of the best” – honours exceptionally high-level as well as pioneering design. It was bestowed on the BMW 5 Series Touring in recognition of a car whose characteristic design features are above all reflected in its highly individual proportions and surface design – an individuality that creates a dynamic and powerful look. Its long bonnet, short overhangs, longest wheelbase in its segment, stretched lines in side view and dynamically sloping roofline lend the new BMW 5 Series Touring a harmony and elegance that is unmatched among its competitors. “We are very happy to have demonstrated through the BMW 5 Series Touring that functionality can be translated into appealing design. In this way, BMW blends outstanding functionality with a particularly modern and emotional aesthetic,” said Adrian van Hooydonk, Senior Vice President BMW Group Design.